10 Tips to Hone Your Social Media Posting Skills

Social media marketing is a vital aspect of every business marketing campaign. Your social media strategy includes creating brand awareness, lead generation, and customer retention. You can achieve all these objectives by developing excellent social media posting skills. Let us look at some of the writing tips that social media marketing services suggest to their clients.

Convey the Message in a Casual Way

Remember, you are dealing with social media. There is no need to be very formal in your approach. A casual tone can serve you better, and help relate to your customers. Avoid using lengthy complicated sentences. Your color less business language is of no use in social media. Use simple words that your customers can easily understand.

Use the KISS Approach

Before you start getting funny ideas, note that KISS denotes the “Keep It Short and Simple” approach. Facebook allows you a maximum of 400 characters. If you can explain your point in 40 characters, there is no need to waste your time and mine. It pays to include videos, gifs, and emojis to make your point.

Include the CTA Option

Include a CTA (Call to Action) option for active business correspondence. It is desirable to induce a response from your client. It can help you improve your services and increase your turnover. Ensure not to include too many CTAs.

Keep it Personal

It is better to focus on personal pronouns such as ‘I,’ ‘We,’ and ‘Us’ as opposed to the third person terminology like ‘the company’ or ‘the client.’ Social media encourages you to build connections with people. Speaking directly to your fans ensures a better engagement rate.

Research is Important

Resonating with your audience is important. Hence, it is important to research thoroughly. Understanding the needs of the audience is essential. The more you know about them, the easier it is to write for them. Avail the services of the social media marketing agency in Gurgaon to engage with your audience better.

Also Read: How to Use Hashtags Effectively to Increase Social Media Engagement

Be Creative


Understand the difference between professional writing and social media writing. You can have liberty with the language. It is okay to miss out on the punctuation's and abbreviations as long as you ensure that the audience receives the message. Professional writing can be a bit boring to read as well.

Learn to Write Good Replies

One of the principal constituents of any social media post is learning to write good replies. You get tools in the market to help you post the right responses. It saves you a lot of time.

Spelling and Grammar Have their Importance

Yes, it is the social media, but you should concentrate on your spelling. Poor spelling can reflect poorly on your brand. It becomes essential if you are conversing in their native languages. It is better to have a native speaker check your posts before you go live.

Write Some Good Captions

Capturing the attention of the viewer is critical. The caption is the equivalent of the heading to an article. It should convey everything that you want to say. It can add punch to your post.

Keep the Element of Fun

Maintain a sense of humor when you post on social media. You interact with people in a personal manner. Hence, being perky should not be a problem at all. It can drive your fans and audience to proceed to the next action.


Social media is the flavor of the marketing world today. Hence, every business should have a well-planned social media marketing strategy. Your digital marketing company in Gurgaon should cater to your social media posting requirements admirably.