German Auto Brands in India
German brands have always been associated with a ‘prestige factor’ by Indian consumers. Hence, it comes as no surprise that Indian consumers have been known to show a high level of loyalty towards German automobile brands in particular. Brands such as BMW, Audi, & Mercedes have always had positive perceptions attached to them and reek of qualities such as unparalleled quality, exceptional durability and stunning design. Let us take a look at the major automotive German brands playing their trade in India today. Mercedes-Benz Founded in the year 1926 by Karl Benz and Gottleb Daimler, Mercedes-Benz is a division of the manufacturer Daimler AG. Mercedes-Benz was the first of the German marquee brands to officially enter India way back in the year 1994 and pioneered the luxury car market in India. Headquartered in Chakan, Pune, Maharashtra, Mercedes-Benz with a presence in 40 cities and nearly 83 outlets, has the widest network reach for any luxury car maker in India. Fu...